The dream started in 2003, while I was running my colorful fashion line, Shrinkle. To compliment my flashy clothing designs, I began wearing theatrical makeup I adopted from performers in the underground drag queen clubs I frequented. After showing it off online, I immediately realized there was a huge demand for this bright makeup in the club scene. So I decided to make it accessible to my fellow internet friends by offering it alongside my clothing.
However, I always wished I had control over the makeup’s quality, brand image, and the products and colors offered. In 2005 I began plotting a new line of luxury eyeshadows in my own formula, unique colors and dream packaging. Sugarpill was born in 2010, offering dramatic shades with long-lasting wear that remains flawlessly bold throughout the day and night. I hope I've made those drag queens proud!

XOXO
Amy (Shrinkle)